years of experience

No. 1 in Mystery Shopping in Serbia

Adverto Metrics was founded as Adverto Mystery shopping in 2004, the first and only specialized company for Mystery shopping in Serbia .

Adverto Metrics is the only company in Serbia with 15 years of experience in serious Mystery shopping.

We turn the accumulated experience into knowledge that allows us to guarantee quality and efficient solution of complex challenges and problems of clients .


BEST Mystery Shoppers

Educated, trained and objective mystery shoppers

Our basic base includes 550 top mystery shoppers (Mystery Shoppers) who are able to respond in the best way to the most challenging and extensive projects in Serbia. Our mystery shoppers have been tested and trained specifically for the mystery shopper business according to the standards of MSPA – the international association of Mystery shopping professionals. In short, the best mystery shoppers of Adverto Metrics are: educated, trained and objective and will do their job at the highest level.

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Specialized Mystery Shopping software

We use several specialized Mystery shopping software solutions , our own as well as technology partners that are leaders in the world of survey, analytical and Business intelligence software. These are online software that the client accesses with user data. Through the software, the client can monitor the course of the project on several levels:

  • Reports (detailed reports of mystery shoppers)
  • Dashboard (control panel with basic statistics and trends)
  • BI reports (Business intelligence – special reports with adjustable indicators for easier interpretation of results)

As for the client, our online software allows us to organize and manage the project, as well as comfortable work for mystery shoppers.

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Support for using Mystery Shopping results

You’ve got a Mystery shopping report and recommendations, but your worries are just beginning? It is necessary to organize and work on correcting the perceived shortcomings, and you do not know where to start, how much time and commitment it takes, how to fit your regular obligations with activities related to Mystery Shopping.

Don’t worry, Adverto Metrics will provide you with full support to organize the use of Mystery Shopping results and correct deficiencies in order to achieve the goals for which you started the Mystery Shopping program.

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    The whole process in 4 steps

    Adverto Metrics organizes , prepares and implements the entire process for you.

    1. Preparationcontracting, defining goals, visit plan, scenario, questionnaire, mystery shopper training
    2. Fieldvisits / invitations of mystery shoppers, implementation of scenarios, necessary observations, mystery shoppers send online reports, control of mystery shoppers’ work
    3. Reportingcontrol of mystery shopper reports, client insight into reports, automatic software creation of statistics and analytics, final report / presentation with statistical and textual analyzes
    4. Rounding out the process: presentation of the final report, customer support for using Mystery Shopper results, activities to correct deficiencies and improve the service.

    Additional facts

    More on Mystery Shopping

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