What is Mystery Shopping?
Mystery shopping (M ystery S hopper ) or T bankruptcy buying a business tool for measuring the quality of services with the aim of improving the quality of service, where mystery shoppers who behave like real customers visiting outlets at pre-established scenario, carry out the necessary observations, and then they report on it.
… a better quality of service means higher ht to sell , or greater revenue for your company.
Why is Mystery Shopping (Mystery Shopper) important?
Mystery shopping provides unique and irreplaceable information to managers interested in increasing sales through improving sales and other business skills of employees. Mystery shopping is the only way to get information about what is really going on at the point of sale from the point of view of real everyday customers . Such information is later used to make important business decisions on revising service standards, education and training, motivating employees, all with the aim of improving sales skills of employees.
What are all the benefits of Mystery Shoppingper?
Research arguments for Mystery Shopping (Mystery Shopper)?
Which companies use Mystery Shopping (Mystery Shopper)?
Mystery shopping is used by companies in which there is a business awareness that the customer is the most important and that they constantly need to work on improving the service. Mystery Shopping began to be used by the largest and most advanced companies, but in the meantime it has become a standard tool used in many companies around the world and in our country to measure the level of service quality and obtain unique information for its improvement.
What types of Mystery Shopping are there?
Mystery Shopping (Secret personal visits)
Mystery shoppers visit outlets and check compliance with space layout standards, customer greetings, sales process and skills…
Secret callers call telephone outlets or call centers and check compliance with the standards of speed of answering, presentation, greetings, product knowledge, kindness, clarity of speech…
Mystery E-mail (Secret evaluation of email communication)
Secret senders from real email addresses send emails with various questions and requests and check the speed of response, standards of written communication and signing, “tone” of email, persistence…
The same standards that are checked at your points of sale are also checked at the competition in parallel in order to identify your advantages and disadvantages.